It’s critical this is done first. Web deploy may not install correctly if it’s installed with the Management Service icon missing. Check IIS for the Management Delegation icon, it’ll be under the Management section.

If it’s missing run the following commands.

Windows 2012

dism /online /enable-feature /featurename:IIS-WebServerRole
dism /online /enable-feature /featurename:IIS-WebServerManagementTools
dism /online /enable-feature /featurename:IIS-ManagementService
Reg Add HKLM\Software\Microsoft\WebManagement\Server /V EnableRemoteManagement /T REG_DWORD /D 1
net start wmsvc
sc config wmsvc start= auto

Run Web Deploy.

Check to see if the icon is there. If it’s not, run web deploy again. It should be there.